Today, many marketers like to describe themselves as ‘growth hackers’, when the truth is they are nothing of the sort – they’re simply trying to sound a bit cool and clever to the uninitiated, like they’re in on a special secret that only they know about.Put simply, growth hacking is the process of rapid experimentation and implementation of ingenious sales and marketing practices that result in the equally rapid growth of a company.Rapid growth. Overall, if you’re a startup looking to grow rapidly, it is good practice to run these programs as continuous experiments within your marketing team, allocating a certain amount of time and budget to these opportunities while continuing to run your regular marketing practice aimed at steady growth (which can also benefit from the learnings of these experiments).įorbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies.First – what is growth hacking?It’s an important question. It is vital to carefully measure and monitor everything so that you won’t continue to invest in unsuccessful strategies and can pivot quickly onto another potentially fruitful idea. In fact, many of these projects may fail to result in explosive growth. Not every growth-hacking endeavor proves successful. Both options offer you the opportunity to build an initial relationship with your target market so that they hopefully grow closer to the company, don’t want to leave and become paying customers. If you have appealing paid features, this kind of model can allow you to capture prospects who you can eventually upsell more features to. Freemium models can also be useful, getting people to use a limited part of your product or service in order for them to see value and build it into their life.
BEST DAILY EMAIL NEWSLETTERS TECH STARTUPS GROWTH HACKER TRIAL
A free trial can be effective in enticing people to try your product risk-free, see why they would need it and validate some of your marketing claims. Getting your potential customers to sample your offering can help them not only to see your benefits but also get them hooked. Not only can this strategy provide you with a qualified list of potential customers, this inbound tactic can attract many leads if the content is indeed important to them.
Creating content your target market wants can come in many inventive forms, such as white papers, infographics, how-to guides and templates. If potential customers are motivated enough, they will provide you with their email and contact information, or even get in touch in exchange for this content. Gating content that is extremely interesting to your target audience can be very valuable. You can also reward entrants for additional sharing of your contest to help it get even more exposure, providing extra entries for things like shares across different social networking platforms. Contests that engage customers to tag others can help you reach exponential audiences and perhaps go viral.
It is important to tie the contest entry requirements to something that adds value for your organization-be it a follow, a subscription to your newsletter, a referral or even a purchase. Contests provide an opportunity to engage potential customers on your channels and build your audience. People can be competitive by nature, motivated to win.
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